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John M. Murphy
Branding: A Key Marketing Tool [PDF ebook]

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Cover of John M. Murphy: Branding: A Key Marketing Tool (PDF)

Branding is l about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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Language English ● Format PDF ● ISBN 9781349082803 ● Publisher Palgrave Macmillan UK ● Published 1987 ● Downloadable 3 times ● Currency EUR ● ID 4973045 ● Copy protection Adobe DRM

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