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John M. Murphy
Branding: A Key Marketing Tool [PDF ebook]

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ปกของ John M. Murphy: Branding: A Key Marketing Tool (PDF)

Branding is l about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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ภาษา อังกฤษ ● รูป PDF ● ISBN 9781349082803 ● สำนักพิมพ์ Palgrave Macmillan UK ● การตีพิมพ์ 1987 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 4973045 ● ป้องกันการคัดลอก Adobe DRM

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