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John M. Murphy
Branding: A Key Marketing Tool [PDF ebook]

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Couverture du John M. Murphy: Branding: A Key Marketing Tool (PDF)

Branding is l about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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Langue Anglais ● Format PDF ● ISBN 9781349082803 ● Maison d’édition Palgrave Macmillan UK ● Publié 1987 ● Téléchargeable 3 fois ● Devise EUR ● ID 4973045 ● Protection contre la copie Adobe DRM

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