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John M. Murphy
Branding: A Key Marketing Tool [PDF ebook]

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Обложка John M. Murphy: Branding: A Key Marketing Tool (PDF)

Branding is l about brands in both the packaged goods and the services industries — how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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язык английский ● Формат PDF ● ISBN 9781349082803 ● издатель Palgrave Macmillan UK ● опубликованный 1987 ● Загружаемые 3 раз ● валюта EUR ● Код товара 4973045 ● Защита от копирования Adobe DRM

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