Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB) < الجنرال < العلوم الاجتماعية < آخر الأخبار

Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

الدعم

غلاف Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

€33.31

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لغة ألمانية ● شكل EPUB ● ISBN 9783531194301 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2022 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 8529821 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Kay-Volker Koschel Thomas Kuhn

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