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Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

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Cover von Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

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Sprache Deutsch ● Format EPUB ● ISBN 9783531194301 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2022 ● herunterladbar 3 mal ● Währung EUR ● ID 8529821 ● Kopierschutz Adobe DRM

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