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Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

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Pokrywa Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

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Język Niemiecki ● Format EPUB ● ISBN 9783531194301 ● Wydawca Springer Fachmedien Wiesbaden ● Opublikowany 2022 ● Do pobrania 3 czasy ● Waluta EUR ● ID 8529821 ● Ochrona przed kopiowaniem Adobe DRM

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