Електронна книга > Обществознание > Генерал > Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

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Обложка Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

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язык немецкий ● Формат EPUB ● ISBN 9783531194301 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2022 ● Загружаемые 3 раз ● валюта EUR ● Код товара 8529821 ● Защита от копирования Adobe DRM

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Kay-Volker Koschel Thomas Kuhn

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