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Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

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Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

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Bahasa Jerman ● Format EPUB ● ISBN 9783531194301 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2022 ● Muat turun 3 kali ● Mata wang EUR ● ID 8529821 ● Salin perlindungan Adobe DRM

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Kay-Volker Koschel Thomas Kuhn

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