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Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

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Couverture du Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

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Langue Allemand ● Format EPUB ● ISBN 9783531194301 ● Maison d’édition Springer Fachmedien Wiesbaden ● Publié 2022 ● Téléchargeable 3 fois ● Devise EUR ● ID 8529821 ● Protection contre la copie Adobe DRM

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