Ebook > Ciências sociais > Geral > Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Kay-Volker Koschel & Thomas Kuhn
Qualitative Markt- und Konsumforschung [EPUB ebook]
Einfuhrung und Praxis-Handbuch

Apoio

Capa do Kay-Volker Koschel & Thomas Kuhn: Qualitative Markt- und Konsumforschung (ePUB)

Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.

€32.92

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato EPUB ● ISBN 9783531194301 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2022 ● Carregável 3 vezes ● Moeda EUR ● ID 8529821 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Kay-Volker Koschel Thomas Kuhn

125.509 Ebooks nesta categoria

Capa do Elzbieta (Vistula University, Poland) Jedrych & Zbigniew (Vistula University, Poland) Olesinski: Self-Management, Entrepreneurial Culture, and Economy 4.0

Elzbieta (Vistula University, Poland) Jedrych & Zbigniew (Vistula University, Poland) Olesinski: Self-Management, Entrepreneurial Culture, and Economy 4.0

This book offers practical insight into the changing ways in which organizations operate today. Building on a groundbreaking concept of teal organizations, the book illustrates the practicality of ad …

Capa do Jacqueline Andall: Gender, Migration and Domestic Service

Jacqueline Andall: Gender, Migration and Domestic Service

The book examines the experiences of Black women in Italy from the 1970s to the 1990s. Although Italy is still perceived as a recent immigration country, the book demonstrates how Black women were …

Capa do Sarah Hackett: Foreigners, Minorities and Integration

Sarah Hackett: Foreigners, Minorities and Integration

This book explores the arrival and development of Muslim immigrant communities in Britain and Germany during the post-1945 period through the case studies of Newcastle upon Tyne and Bremen. It traces …

Capa do Dimitris Dalakoglou: The Road

Dimitris Dalakoglou: The Road

This book is an ethnographic and historical study of the main Albania-Greece highway. But more than an ethnography on the road, it is an anthropology of the road. Highways are part of an explicit …

Capa do Elizabeth Harlow & John Lawler: Management, Social Work and Change

Elizabeth Harlow & John Lawler: Management, Social Work and Change

This title was first published in 2000: This text focuses on developments in social work and its management. In doing so, it is of necessity multi-disciplinary: research and literature from the field …

Capa do Desire' J.M. Anastasia & Stuart Henry: Essential Criminology

Desire’ J.M. Anastasia & Stuart Henry: Essential Criminology

In the fourth edition of Essential Criminology, authors Mark M. Lanier, Stuart Henry, and Desire .M. Anastasia build upon this best-selling critical review of criminology, which has become essential …

Capa do Mark Granovetter & Richard Swedberg: The Sociology of Economic Life

Mark Granovetter & Richard Swedberg: The Sociology of Economic Life

This book incorporates classic and contemporary readings in economic sociology and related disciplines to provide students with a broad understanding of the many dimensions of economic life. It …

Capa do Louis Desipio & Rodolfo O. de la Garza: Ethnic Ironies

Louis Desipio & Rodolfo O. de la Garza: Ethnic Ironies

Ethnic Ironies describes the role of Latino electorates in national- and state-level politics during the 1992 elections. The book examines Latino politics from the top down?looking at the efforts of …

Capa do Kajsa Ellegard: Thinking Time Geography

Kajsa Ellegard: Thinking Time Geography

Time-geography is a mode of thinking that helps in the understanding of change in society, the wider context and ecological consequences of human actions. This book presents its assumptions, con …

Capa do Imran (Birmingham City University, UK) Awan & Irene (Nottingham Trent University, UK) Zempi: Islamophobic Hate Crime

Imran (Birmingham City University, UK) Awan & Irene (Nottingham Trent University, UK) Zempi: Islamophobic Hate Crime

In recent years, there has been a sharp increase in anti-Muslim attacks. What is driving the proliferation of these hate crimes? Why are Muslims being demonised? Building on current research and draw …

Próxima página >>>