Mario Rese & Albrecht Sollner: Relationship Marketing (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Mario Rese & Albrecht Sollner
Relationship Marketing [PDF ebook]
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غلاف Mario Rese & Albrecht Sollner: Relationship Marketing (PDF)

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

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لغة ألمانية ● شكل PDF ● ISBN 9783642556548 ● محرر Mario Rese & Albrecht Sollner ● الناشر Springer Berlin Heidelberg ● نشرت 2011 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6593825 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Mario Rese Albrecht Sollner B. Peter Utzig

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