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Mario Rese & Albrecht Sollner
Relationship Marketing [PDF ebook]
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Bìa của Mario Rese & Albrecht Sollner: Relationship Marketing (PDF)

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783642556548 ● Biên tập viên Mario Rese & Albrecht Sollner ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2011 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6593825 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Mario Rese Albrecht Sollner B. Peter Utzig

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