Catalog > Ciências sociais > Economia > Mario Rese & Albrecht Sollner: Relationship Marketing (PDF)

Mario Rese & Albrecht Sollner
Relationship Marketing [PDF ebook]
Standortbestimmung und Perspektiven

Apoio

Capa do Mario Rese & Albrecht Sollner: Relationship Marketing (PDF)

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

€65.76

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato PDF ● ISBN 9783642556548 ● Editor Mario Rese & Albrecht Sollner ● Editora Springer Berlin Heidelberg ● Publicado 2011 ● Carregável 3 vezes ● Moeda EUR ● ID 6593825 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Mario Rese Albrecht Sollner B. Peter Utzig

259.319 Ebooks nesta categoria

Capa do Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire

Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire

Capa do Alessia (Universita eCampus, Novedrate, Italy) Arteconi & Louise (Toulouse Business School, France) Curran: China and Europe’s Partnership for a More Sustainable World

Alessia (Universita eCampus, Novedrate, Italy) Arteconi & Louise (Toulouse Business School, France) Curran: China and Europe’s Partnership for a More Sustainable World

This book gathers the main scientific outputs related to POREEN, a four-year project on partnering opportunities between Europe and China in the renewable energy and environmental industries, finance …

Capa do Debabrata (Indian Institute of Technology, Kharagpur, India) Das & Shantonu (Indian Institute of Technology, Kharagpur, India) Roy: Biohythane

Debabrata (Indian Institute of Technology, Kharagpur, India) Das & Shantonu (Indian Institute of Technology, Kharagpur, India) Roy: Biohythane

This book is a novel attempt at describing the fundamental aspects of and advancements in the field of biohythane production. The comprehensive collection of chapters is based on the fundamentals of …

Capa do Alan (Retired Consulting Engineer, Oxford, UK) Poole & Ian (RSK Environment Ltd, UK) Sims: Alkali-Aggregate Reaction in Concrete

Alan (Retired Consulting Engineer, Oxford, UK) Poole & Ian (RSK Environment Ltd, UK) Sims: Alkali-Aggregate Reaction in Concrete

Alkali-Aggregate Reaction in Concrete: A World Review is unique in providing authoritative and up to date expert information on the causes and effects of Alkali-Aggregate Reaction (AAR) in concrete s …

Capa do John Arthur & Louise Moody: Building a Resilient Organisation

John Arthur & Louise Moody: Building a Resilient Organisation

In this book, John Arthur and Louise Moody introduce the concept of the reasoning chain, a new approach to risk-based reasoning systems in large, complex and distributed organisations. Arguing that l …

Capa do Jerome (Department of Mathematics and Computer Science, Auburn University at Montgomery) Goddard II & Gail Miriam (Mississippi State University) Moraru: The Goddard Guide to Arthropods of Medical Importance

Jerome (Department of Mathematics and Computer Science, Auburn University at Montgomery) Goddard II & Gail Miriam (Mississippi State University) Moraru: The Goddard Guide to Arthropods of Medical Importance

Covering all major arthropods of medical importance worldwide, this award-winning resource has established itself as a standard reference for almost 25 years. With the globilization of commerce and t …

Capa do Lyle D. (Broemeling and Associates Inc., USA.) Broemeling: Bayesian Analysis of Time Series

Lyle D. (Broemeling and Associates Inc., USA.) Broemeling: Bayesian Analysis of Time Series

In many branches of science relevant observations are taken sequentially over time. Bayesian Analysis of Time Series discusses how to use models that explain the probabilistic characteristics of thes …

Capa do Pradeep Kanta Ray: FDI and Industrial Organization in Developing Countries

Pradeep Kanta Ray: FDI and Industrial Organization in Developing Countries

Originally published in 2005. Analyzing the impact of FDI on industrial organization in India in the midst of changes wrought by globalization is a daunting task. The Indian economy is large and disp …

Capa do Erik Stefan Bernard: Shotcrete: More Engineering Developments

Erik Stefan Bernard: Shotcrete: More Engineering Developments

Marking a crucial point in the sharing of research, this cutting-edge text spearheads advances in cross-industry expertise. Presenting papers addressing topics ranging from repair, accreditation of n …

Capa do Andrew P. Dillon: A Study of the Toyota Production System

Andrew P. Dillon: A Study of the Toyota Production System

This is the ‘green book’ that started it all — the first book in English on JIT, written from the engineer”s viewpoint. When Omark Industries bought 500 copies and studied it companywide, Omark bec …

Próxima página >>>