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Mario Rese & Albrecht Sollner
Relationship Marketing [PDF ebook]
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Couverture du Mario Rese & Albrecht Sollner: Relationship Marketing (PDF)

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

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Langue Allemand ● Format PDF ● ISBN 9783642556548 ● Éditeur Mario Rese & Albrecht Sollner ● Maison d’édition Springer Berlin Heidelberg ● Publié 2011 ● Téléchargeable 3 fois ● Devise EUR ● ID 6593825 ● Protection contre la copie Adobe DRM

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