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David Shaw & Tim Jackson
Mastering Fashion Marketing [PDF ebook]

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Cover of David Shaw & Tim Jackson: Mastering Fashion Marketing (PDF)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

€39.40

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Language English ● Format PDF ● Pages 240 ● ISBN 9781137092717 ● Publisher Macmillan Education UK ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5301844 ● Copy protection Adobe DRM

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