This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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Taal Engels ● Formaat PDF ● Pagina’s 240 ● ISBN 9781137092717 ● Uitgeverij Macmillan Education UK ● Gepubliceerd 2017 ● Downloadbare 3 keer ● Valuta EUR ● ID 5301844 ● Kopieerbeveiliging Adobe DRM
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