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David Shaw & Tim Jackson
Mastering Fashion Marketing [PDF ebook]

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Portada de David Shaw & Tim Jackson: Mastering Fashion Marketing (PDF)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Idioma Inglés ● Formato PDF ● Páginas 240 ● ISBN 9781137092717 ● Editorial Macmillan Education UK ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 5301844 ● Protección de copia Adobe DRM

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