This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 240 ● ISBN 9781137092717 ● प्रकाशक Macmillan Education UK ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5301844 ● कॉपी सुरक्षा Adobe DRM
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