This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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Bahasa Inggeris ● Format PDF ● Halaman-halaman 240 ● ISBN 9781137092717 ● Penerbit Macmillan Education UK ● Diterbitkan 2017 ● Muat turun 3 kali ● Mata wang EUR ● ID 5301844 ● Salin perlindungan Adobe DRM
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