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David Shaw & Tim Jackson
Mastering Fashion Marketing [PDF ebook]

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的封面 David Shaw & Tim Jackson: Mastering Fashion Marketing (PDF)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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语言英语 ● 格式 PDF ● 网页 240 ● ISBN 9781137092717 ● 出版者 Macmillan Education UK ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 5301844 ● 复制保护 Adobe DRM

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