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Tc Melewar
Facets of Corporate Identity, Communication and Reputation [EPUB ebook]

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Cover von Tc Melewar: Facets of Corporate Identity, Communication and Reputation (ePUB)

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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Format EPUB ● Seiten 256 ● ISBN 9781134136117 ● Herausgeber Tc Melewar ● Verlag Taylor and Francis ● Erscheinungsjahr 2008 ● herunterladbar 6 mal ● Währung EUR ● ID 2643406 ● Kopierschutz Adobe DRM

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