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Tc Melewar
Facets of Corporate Identity, Communication and Reputation [EPUB ebook]

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Couverture du Tc Melewar: Facets of Corporate Identity, Communication and Reputation (ePUB)

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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Format EPUB ● Pages 256 ● ISBN 9781134136117 ● Éditeur Tc Melewar ● Maison d’édition Taylor and Francis ● Publié 2008 ● Téléchargeable 6 fois ● Devise EUR ● ID 2643406 ● Protection contre la copie Adobe DRM

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