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Tc Melewar
Facets of Corporate Identity, Communication and Reputation [EPUB ebook]

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Обкладинка Tc Melewar: Facets of Corporate Identity, Communication and Reputation (ePUB)

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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Формат EPUB ● Сторінки 256 ● ISBN 9781134136117 ● Редактор Tc Melewar ● Видавець Taylor and Francis ● Опубліковано 2008 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2643406 ● Захист від копіювання Adobe DRM

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