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Tc Melewar
Facets of Corporate Identity, Communication and Reputation [EPUB ebook]

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的封面 Tc Melewar: Facets of Corporate Identity, Communication and Reputation (ePUB)

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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格式 EPUB ● 网页 256 ● ISBN 9781134136117 ● 编辑 Tc Melewar ● 出版者 Taylor and Francis ● 发布时间 2008 ● 下载 6 时 ● 货币 EUR ● ID 2643406 ● 复制保护 Adobe DRM

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