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Tc Melewar
Facets of Corporate Identity, Communication and Reputation [EPUB ebook]

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Cover of Tc Melewar: Facets of Corporate Identity, Communication and Reputation (ePUB)

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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Format EPUB ● Pages 256 ● ISBN 9781134136117 ● Editor Tc Melewar ● Publisher Taylor and Francis ● Published 2008 ● Downloadable 6 times ● Currency EUR ● ID 2643406 ● Copy protection Adobe DRM

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