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Tc Melewar
Facets of Corporate Identity, Communication and Reputation [EPUB ebook]

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Capa do Tc Melewar: Facets of Corporate Identity, Communication and Reputation (ePUB)

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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Formato EPUB ● Páginas 256 ● ISBN 9781134136117 ● Editor Tc Melewar ● Editora Taylor and Francis ● Publicado 2008 ● Carregável 6 vezes ● Moeda EUR ● ID 2643406 ● Proteção contra cópia Adobe DRM

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