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John Ivens & Colin Shaw
Building Great Customer Experiences [PDF ebook]

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This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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Idioma Inglés ● Formato PDF ● ISBN 9780230554719 ● Editorial Palgrave Macmillan UK ● Publicado 2002 ● Descargable 6 veces ● Divisa EUR ● ID 2306358 ● Protección de copia Adobe DRM

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