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John Ivens & Colin Shaw
Building Great Customer Experiences [PDF ebook]

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This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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Bahasa Inggeris ● Format PDF ● ISBN 9780230554719 ● Penerbit Palgrave Macmillan UK ● Diterbitkan 2002 ● Muat turun 6 kali ● Mata wang EUR ● ID 2306358 ● Salin perlindungan Adobe DRM

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John Ivens Colin Shaw

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