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John Ivens & Colin Shaw
Building Great Customer Experiences [PDF ebook]

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Cover of John Ivens & Colin Shaw: Building Great Customer Experiences (PDF)

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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Language English ● Format PDF ● ISBN 9780230554719 ● Publisher Palgrave Macmillan UK ● Published 2002 ● Downloadable 6 times ● Currency EUR ● ID 2306358 ● Copy protection Adobe DRM

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