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Kaye Sung Chon
The Growth Strategies of Hotel Chains [PDF ebook]
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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Formato PDF ● Páginas 232 ● ISBN 9781136752933 ● Editorial Taylor and Francis ● Publicado 2006 ● Descargable 6 veces ● Divisa EUR ● ID 2552592 ● Protección de copia Adobe DRM

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