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Kaye Sung Chon
The Growth Strategies of Hotel Chains [PDF ebook]
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Hoes van Kaye Sung Chon: The Growth Strategies of Hotel Chains (PDF)

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Formaat PDF ● Pagina’s 232 ● ISBN 9781136752933 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2006 ● Downloadbare 6 keer ● Valuta EUR ● ID 2552592 ● Kopieerbeveiliging Adobe DRM

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Kaye Sung Chon Onofre Martorel Cunill Onofre Martorel (University of the Balaeric Islands) Cunill

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