How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
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格式 PDF ● 网页 232 ● ISBN 9781136752933 ● 出版者 Taylor and Francis ● 发布时间 2006 ● 下载 6 时 ● 货币 EUR ● ID 2552592 ● 复制保护 Adobe DRM
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