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Kaye Sung Chon
The Growth Strategies of Hotel Chains [PDF ebook]
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Copertina di Kaye Sung Chon: The Growth Strategies of Hotel Chains (PDF)

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Formato PDF ● Pagine 232 ● ISBN 9781136752933 ● Casa editrice Taylor and Francis ● Pubblicato 2006 ● Scaricabile 6 volte ● Moneta EUR ● ID 2552592 ● Protezione dalla copia Adobe DRM

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Kaye Sung Chon Onofre Martorel Cunill Onofre Martorel (University of the Balaeric Islands) Cunill

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