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Kaye Sung Chon
The Growth Strategies of Hotel Chains [PDF ebook]
Best Business Practices by Leading Companies

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Обложка Kaye Sung Chon: The Growth Strategies of Hotel Chains (PDF)

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Формат PDF ● страницы 232 ● ISBN 9781136752933 ● издатель Taylor and Francis ● опубликованный 2006 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2552592 ● Защита от копирования Adobe DRM

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Kaye Sung Chon Onofre Martorel Cunill Onofre Martorel (University of the Balaeric Islands) Cunill

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