How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
Compre este e-book e ganhe mais 1 GRÁTIS!
Formato PDF ● Páginas 232 ● ISBN 9781136752933 ● Editora Taylor and Francis ● Publicado 2006 ● Carregável 6 vezes ● Moeda EUR ● ID 2552592 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM