How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
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Format PDF ● Strony 232 ● ISBN 9781136752933 ● Wydawca Taylor and Francis ● Opublikowany 2006 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2552592 ● Ochrona przed kopiowaniem Adobe DRM
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