Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
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Language English ● Format EPUB ● ISBN 9780203855072 ● Editor Finola Kerrigan & Daragh O’Reilly ● Publisher Taylor & Francis ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2296908 ● Copy protection Adobe DRM
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