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Finola Kerrigan & Daragh O’Reilly
Marketing the Arts [EPUB ebook]
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Couverture du Finola Kerrigan & Daragh O'Reilly: Marketing the Arts (ePUB)

Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

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Langue Anglais ● Format EPUB ● ISBN 9780203855072 ● Éditeur Finola Kerrigan & Daragh O’Reilly ● Maison d’édition Taylor & Francis ● Publié 2010 ● Téléchargeable 6 fois ● Devise EUR ● ID 2296908 ● Protection contre la copie Adobe DRM

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