Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
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Språk Engelska ● Formatera EPUB ● ISBN 9780203855072 ● Redaktör Finola Kerrigan & Daragh O’Reilly ● Utgivare Taylor & Francis ● Publicerad 2010 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2296908 ● Kopieringsskydd Adobe DRM
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