Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
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Bahasa Inggeris ● Format EPUB ● ISBN 9780203855072 ● Penyunting Finola Kerrigan & Daragh O’Reilly ● Penerbit Taylor & Francis ● Diterbitkan 2010 ● Muat turun 6 kali ● Mata wang EUR ● ID 2296908 ● Salin perlindungan Adobe DRM
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