
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format EPUB ● ISBN 9780230578685 ● Maison d’édition Palgrave Macmillan UK ● Publié 2006 ● Téléchargeable 6 fois ● Devise EUR ● ID 2306388 ● Protection contre la copie Adobe DRM
Nécessite un lecteur de livre électronique compatible DRM