
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Lingua Inglese ● Formato EPUB ● ISBN 9780230578685 ● Casa editrice Palgrave Macmillan UK ● Pubblicato 2006 ● Scaricabile 6 volte ● Moneta EUR ● ID 2306388 ● Protezione dalla copia Adobe DRM
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