Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Bahasa Inggris ● Format EPUB ● ISBN 9780230578685 ● Penerbit Palgrave Macmillan UK ● Diterbitkan 2006 ● Diunduh 6 kali ● Mata uang EUR ● ID 2306388 ● Perlindungan salinan Adobe DRM
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