Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Język Angielski ● Format EPUB ● ISBN 9780230578685 ● Wydawca Palgrave Macmillan UK ● Opublikowany 2006 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2306388 ● Ochrona przed kopiowaniem Adobe DRM
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