Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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语言 英语 ● 格式 EPUB ● ISBN 9780230578685 ● 出版者 Palgrave Macmillan UK ● 发布时间 2006 ● 下载 6 时 ● 货币 EUR ● ID 2306388 ● 复制保护 Adobe DRM
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