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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Limba Engleză ● Format EPUB ● ISBN 9780230578685 ● Editura Palgrave Macmillan UK ● Publicat 2006 ● Descărcabil 6 ori ● Valută EUR ● ID 2306388 ● Protecție împotriva copiilor Adobe DRM
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