Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Language English ● Format EPUB ● ISBN 9780230578685 ● Publisher Palgrave Macmillan UK ● Published 2006 ● Downloadable 6 times ● Currency EUR ● ID 2306388 ● Copy protection Adobe DRM
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