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Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

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Couverture du Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

€122.27

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Langue Anglais ● Format EPUB ● ISBN 9780203854495 ● Maison d’édition Taylor & Francis ● Publié 2010 ● Téléchargeable 6 fois ● Devise EUR ● ID 2296868 ● Protection contre la copie Adobe DRM

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