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Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

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Copertina di Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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Lingua Inglese ● Formato EPUB ● ISBN 9780203854495 ● Casa editrice Taylor & Francis ● Pubblicato 2010 ● Scaricabile 6 volte ● Moneta EUR ● ID 2296868 ● Protezione dalla copia Adobe DRM

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